Have you just launched your eCommerce store but are expecting a lot of traffic?Well! If that’s the case, then you should think about how you can boost your E-commerce Marketing to attract customers to your store. Is it that easy? Do you get traffic instantly after launching your products in-store? If not, then how can you expect instant traffic on your site? In a period of tough competition, eCommerce store traffic is not a piece of cake! It is challenging to attract & maintain quality traffic to an eCommerce site. However, with the right E-commerce Marketing strategies in place, you can definitely get the desired result over a while. In this definitive guide, you’ll learn all the efficient strategies that’ll help you to attract quality traffic to your eCommerce website. Let’s have a look!
Use High-Quality Images and Product Descriptions
Product Image & description is the most crucial aspect for a consumer. Thus, it is indispensable for your business to showcase your product with high-quality images & precise product descriptions. It will help your customers make a decision faster & without any hesitation.
Social Media for E-commerce Marketing
These stats are enough to demonstrate the influence of social media in eCommerce. You can increase your traffic immensely by implementing the best Social Media Strategy in your E-commerce Marketing Plan. Users are more likely to get influenced by the impact of social media on their purchase decisions. Consumers use social media to research brands. Social Media Marketing is the best way to build brand awareness, generate leads & retain customers.
Have a look at these E-commerce Marketing Statistics:
- $81.05 was the average value of online orders referred to through social media during Q2 of 2021. (Statista2021) 11% of social media users immediately make an online purchase after discovering a product, while 44% purchase later. (Statista2021)
- 27% of global internet users rely on social media to find products to purchase. (GWI, 2020)
- Around 40% of Pinterest users log onto the site to research brands and products. (GWI, 2020)
SEO for E-commerce Marketing
Search Engine Optimization (SEO) is the process of optimizing your website to rank better for the relevant keywords for your business. Thus, increasing the website traffic, leading to more leads & conversions. SEO Involves: On-Page SEO-On-page SEO refers to all the activities which are performed directly on the website to rank higher in the SERP, such as: – a. Keywords Optimization b. Content Optimization c. Images Optimization d. URL Optimization e. Heading Tags Optimization f. Meta Title & Description Optimization g. Internal & External Linking h. Blogging
Technical SEO
It refers to optimizing the website and server to help search engine bots crawl and index your site more effectively! a. Identify Crawl Errors b. Make Your Site Mobile-Friendly c. Fix Broken Links d. Secure Your Site With HTTPS e. Improve the Site Loading Speed f. Use Structured Data
Off-Page SEO
Off-page SEO refers to all the activities which are performed on other websites to rank higher in the SERP, such as: – a. Link Building b. Social Media Marketing c. Guest Blogging d. Forum Submission e. Q&A Submission f. Link Earning
PPC for E-commerce Marketing
Pay-Per-Click Advertising is the most efficient way to reach your target audience instantly, overcoming any geographical hindrance. You can target the keywords you want your ads to be shown on!
You can use PPC to:
- Promote limited period discounts & offers.
- Get immediate results.
- Target specific traffic.
- Show your ads above those ’10 Blue Links’.
- Target visitors via remarketing.
- Boost your SEO efforts.
Content Marketing
Persistently providing value to your visitors in the form of high-quality content would enable your users to return to your website to consume more content. This way, your website traffic will get a boost & you will be established as an authority in your field. E-commerce Content Marketing would enable you to reach buyers at every stage of their journey.
Incentivize Customer Purchases
Did You Know! More than 60% of shoppers wait to buy things until they go on sale. Thus, luring your visitors with attractive discount offers & coupon codes will improve your conversion rates drastically. You can send promotional emails to your users, use promotional pop-ups on your site, offer free shipping, provide loyalty points to your existing customers, refer-a-friend discounts, seasonal offers, etc.
Partner with complementary businesses for E-commerce Marketing
Complementary businesses offer products that do not compete with but complement your products/services. For instance, a DVD & a DVD player, mobile phone & sim card, car & petrol, etc. Partnering with a complementary business will create unique opportunities for your customers. Complementary products add value to each other. For Example, you must have seen the success of selling popcorn in theatres. You can strategize in the same way & partner with a complementary business & expand your business by tapping into their market & vice versa. Like, you can propose to bundle your products for sale with complementary products at a discount, team up for online marketing campaigns, exchange databases, and many more.
Smart Search
Smart Search is a mechanism by which an eCommerce platform can intuit users’ expectations out of their platform & serve what they are seeking. It recognizes the behavioral patterns of the users & offers them personalized products which attract them to such eCommerce brands. Smart Search Algorithm also provides them with the power to search by their voice or use images to search for the products they are seeking. It helps to entice shoppers towards your products or rather your E-commerce platform.
Bring Abandoned Shoppers Back to your Online Store
Do you know what the worst part is? It is when the shoppers abandon their shopping carts before the checkout process. It is like leaving a groom at the altar. Basically, it means making all the efforts to nurture a lead but losing them at the very last moment before purchase. Now, that is the most frustrating situation. However, you can bring them back to complete their purchases: by sending them abandonment emails, retargeting them with ads, offering additional discounts to complete the purchase within a stipulated time, trying to find the reason behind the abandonment by analyzing the behavioral pattern in the analytics & trying to resolve the issue. This way, you will be able to identify the loopholes in your E-commerce Marketing Strategy & get your abandoned customers back on your site!
Influencer Marketing
It is a form of Social Media Marketing which involves product/brand endorsements through influencers or the people who have purported expertise or social influence in their field. Influencers have the power to influence the purchase decisions of their followers. You can reach relevant influencers in your industry to endorse your products to their social followers, who are supposed to be your target audience as the influencers already fostered relevant audiences in your industry on social media. You can find such influencers by searching on social media platforms or search engines. There are other paid platforms to help you in finding the best influencers in your industry. After conducting an in-depth R&D on influencers & their popularity, you can select the best one according to your budget. Now, moving on to their compensation, you can offer them your products in return or payment, or both depending on the influencer’s demand & popularity. You can also negotiate with them as per your convenience & budget.
Include Social Proof
Social Proof is a psychological phenomenon where people copy the actions of others to emulate their behavior in certain situations. In other words, when we see that a specific thing is gaining popularity or is it worth it according to our needs, we are more likely to get influenced to try it.
The things you can do to enable social proof in your business are:
- Celebrity Endorsement
- User Feedbacks/Reviews
- Share Milestones
- Use Social Proof on Your Ad Copy
- Get Verified
