Magento is an excellent open-source technology platform for eCommerce. There are 260,000+ stores powered by Magento worldwide. eCommerce platform plays a huge role in the development and growth of an online business. Magento provides users with a flexible shopping experience, allowing them to personalize their store’s functionality, content, and look without sacrificing the shopping experience. It also has useful features and tools for SEO optimization, marketing, and catalog optimization.
Also, the cutting-edge capabilities of Magento let entrepreneurs build immersive eCommerce platforms. Below are the tools provided by Magento, including:-
- Promotions
- Advertising
- Conversion Site administration optimization for search engines (SEO)
- Catalog administration browsing products catalog looking for payments
- Shipping, Order control, and checkout.
- Consumer assistance and mobile business international assistance reporting and analytics.
Key Features of Magento –
- CMS
- Successor in Attracting Customers
- Better User Flexibility
- Page Builder
- Headless Commerce
- Segmentation
- Targeting
- 50+ Payment Gateways
- Reference themes for ideas
Mobile Friendly
Mobile devices are now a must-have part of our lives; they are handy, quick, and highly functional. Mobile devices are one of the top reasons behind the evolution of the whole web structure. Magento’s UI gets adjustable according to the screen size, while the mobile-first approach makes themes applicable to all sizes. Providing responsiveness to mobile devices was the fundamental reason behind the development of Magento 2.
An Advantageous One-Stop Store
Ooze IT Solutions has all you need to build and scale your business online. Magento also can merge AI & ML and make every optimization possible. You can also easily launch your Magento eCommerce store online and simultaneously oversee multiple brands’ accounts through channel partners.
Efficient Customer Experiences
The CMS, targeting, and reference themes help get ideas for practical website designs. Smart searches help customers find products in a flash. Adobe Magento helps increase conversion by implementing the drag-and-drop product in stock, merchandising, promotions & rebates in stock information.
Advanced Features:
Magento contains several advanced features that allow merchants to build powerful eCommerce engines and tools. These features are:
- Search Engine Optimization (SEO)
- Catalog Management
- Shipping Order Management
- Accounts of Customers
- Reporting
- International Support
SEO Friendly
As a Digital Marketing Service provider, we understand the importance of SEO in eCommerce. The SEO-friendly CMS of Magento includes features such as URL optimization for search, navigation by layers, sitemaps, keywords in the product healing, and meta tags. Magento provides the best structure of URLs and meta tag implementation options. It also retains analytics for traffic web visits, one of Magento’s most prominent aspects.
How Magento Can Help Improving SEO
Here’s the final question, HOW?
We know you’ve made all the analysis before getting deep into SEO optimizations. But let’s clear it out once more; understanding competitor strategy while overseeing their site structure can help create your plans.
Before getting forward with optimizations, you should make sure to:
- Optimize JavaScript
- Shorten Your Code
- Get a World-Class Hosting Provider
- Audit Third-Party Extensions
Magento allows you to add a frontend layer that helps customers provide an enriched virtual experience. The increased user experience and speed boost the site’s SEO without making a single change in the backend.
Magento lets you check whether everything is in place from the technical level, like meta titles, alt tags, meta descriptions, and page load speed. Google Search Console and Google Analytics are free tools that can help your Magento CMS to scale your data analysis.
Conclusion
Now we know the importance and role of Magento in SEO; its open-source feature helps business owners a lot. They have more control over their site’s particular SEO elements like sitemap.xml, metadata, robots.txt, and more. Most issues can get fixed by the tools that Magento provides. And here, Magento fulfills its responsibility of being a top open-source eCommerce platform. We also recommend you read our blog Smart Search for eCommerce to get more information about the capabilities of Magento with a mixture of Machine Learning and AI.